Privacy policy — Rentscore

In addition to this Privacy Policy, we provide data and privacy information embedded in our products and certain features that ask to use your personal information. This product-specific information is accompanied by our Data & Privacy icon. You will be given an opportunity to review this product-specific information before using these features. You can also view this information at any time, either in the settings related to those features or online on our website.

Please take a moment to familiarise yourself with our privacy practices, accessible via the headings below, and contact us if you have any questions.

What is personal data at Rentscore?

At Rentscore, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That is why we treat any data that relates to an identified or identifiable individual, or that is linked or linkable to them by Rentscore, as “personal data”, no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and data that does not directly identify you, but that can reasonably be used to identify you — such as the serial number of your device — is personal data. Aggregated data is considered non-personal data for the purposes of this Privacy Policy.

This Privacy Policy covers how Rentscore, or any Rentscore-affiliated company, handles personal data whether you interact with us on our websites or through the Rentscore app. Rentscore may also link to third parties on our services or make third-party apps available for download. Rentscore’s Privacy Policy does not apply to how third parties define personal data or how they use it — we encourage you to read their privacy policies and know your privacy rights before interacting with them.

Your privacy rights at Rentscore

At Rentscore, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base, and if you choose to exercise them, you have the right not to be treated in a discriminatory way nor to receive less service from Rentscore UK. To exercise your privacy rights and choices, visit the Rentscore Data and Privacy page on our website, or contact us directly.

Personal data Rentscore collects from you

At Rentscore, we believe that you can have great service and great privacy. This means that we strive to collect only the personal data that we need. The personal data we collect depends on how you (and others) interact with Rentscore. When you create a Rentscore ID, purchase and/or activate a product or device, download the Rentscore app or a software update, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with Rentscore, we may collect a variety of information, including:

Account information. Your Rentscore ID and related account details, including email address, devices registered, account status, and age.
Device information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type.
Contact information. Data such as name, email address, physical address, phone number, or other contact information.
Payment information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information.
Transaction information. Data about purchases of Rentscore products and services or transactions facilitated by Rentscore, including purchases on Rentscore platforms.
Fraud prevention information. Data used to help identify and prevent fraud, including a device trust score.
Usage data. Data about your activity on and use of our offerings, including browsing history, search history, product interaction, crash data, performance and other diagnostic data.
Financial information. Details including salary, income, and assets information where collected, and information related to Rentscore-branded financial offerings.
Government ID data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, or as required by law.
Other information you provide to us. Details such as the content of your communications with Rentscore, including interactions with customer support and contacts through social media channels.

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.

Personal data Rentscore receives from other sources

Rentscore may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.

Individuals. Rentscore may collect data about you from other individuals — for example, if that individual has invited you to participate in a Rentscore service or shared content with you.
At your direction. You may direct other individuals or third parties to share data with Rentscore — for example, to activate your account or so that a loyalty programme can share information about your participation.
Rentscore partners. We may validate the information you provide — for example, when creating a Rentscore ID — with a third party for security and fraud-prevention purposes.

For research and development purposes, we may use datasets that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including the law of the jurisdiction in which the dataset is hosted. When using such datasets, we do not attempt to re-identify individuals who may appear within them.

Rentscore’s use of personal data

Rentscore uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent. Rentscore uses your personal data only when we have a valid legal basis to do so — depending on the circumstance, we may rely on your consent, the fact that processing is necessary to fulfil a contract with you, the protection of your vital interests or those of other persons, compliance with law, or our (or others’) legitimate interests, weighed against your interests, rights, and expectations.

Power our services. Personal data necessary to power our services, including to personalise or improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting.
Process your transactions. Data such as your name, purchase, and payment information.
Communicate with you. To respond to communications, reach out about your transactions or account, market our products and services, or request information or feedback. We may send important notices — such as communications about purchases and changes to our terms, conditions, and policies — which you may not opt out of.
Security and fraud prevention. To protect individuals and employees, for loss prevention, to prevent fraud, and for pre-screening or scanning uploaded content for potentially illegal content.
Comply with law. To satisfy tax or reporting obligations, or to comply with a lawful governmental request.

Rentscore does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review. We retain personal data only for so long as necessary to fulfil the purposes for which it was collected, or as required by law — when assessing retention periods, we work to retain personal data for the shortest possible period permissible under law.

Retention of Rent Score and Tenancy Performance Data

To maintain the integrity of our verification network, we process and retain historical tenancy data and rent scoring records under the lawful basis of Legitimate Interests (Article 6(1)(f) of the UK GDPR). Our platform, alongside landlords, letting agents, and property managers, has a compelling and necessary interest in maintaining accurate historical records. This data is vital to assess rental risk, verify tenant identities, and prevent sector-wide housing fraud. Because this information serves a critical role in financial transparency and risk management, requests for erasure regarding valid historical Rent reports and scores will be refused.

We operate a strict, dual-phase data retention schedule in line with UK statutory guidelines: Years 1 to 6 (Live Decisions) — Identifiable tenancy data and Rentscores are held for 6 years from the date your tenancy ends. Years 7 to 11 (Statistical Research) — Personal identifying data is permanently stripped and anonymised at the 6-year mark; raw unlinked data held 5 more years for statistical purposes only and can never impact future applications.

Rentscore’s sharing of personal data

Rentscore may share personal data with service providers who act on our behalf, our partners, or others at your direction. Rentscore does not share personal data with third parties for their own marketing purposes.

Service providers. Third parties who perform certain tasks on our behalf, such as processing or storing data in connection with your use of our services. They are obligated to handle personal data consistent with this Privacy Policy and our instructions, cannot use it for their own purposes, and must delete or return it once they have fulfilled our request.
Partners. Rentscore may partner with third parties to provide services or other offerings, and requires its partners to protect your personal data.
Others. We may share personal data with others at your direction or with your consent. We may also disclose information where there is a lawful basis for doing so, for reasons of national security, law enforcement, public importance, to enforce our terms and conditions, to protect our operations or users, or in the event of a reorganisation, merger, or sale.

Protection of personal data at Rentscore

At Rentscore, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the data and processing, and the threats posed. We are constantly working to improve these safeguards to help keep your personal data secure.

Cookies and other technologies

This marketing website uses only strictly necessary cookies and equivalent local storage. We do not use advertising cookies, third-party analytics cookies, cross-site tracking, or web beacons on this site, so no cookie-consent banner is shown. Because these technologies are essential to providing a service you have requested, they are exempt from prior-consent requirements under the Privacy and Electronic Communications Regulations (PECR).

Strictly necessary cookies. Set only as required to deliver the site and any feature you actively use — for example, to keep the site secure, remember your cookie choices, and, on the Rentscore application, to authenticate your session.
Security and fraud prevention. We may briefly process technical data such as your IP address to protect the site against abuse, spam, and automated attacks (for example, rate-limiting the contact form).

You can block or delete cookies through your browser settings; some parts of the site may not function correctly if strictly necessary cookies are disabled. If we introduce optional analytics or advertising technologies in future, we will update this policy and ask for your consent before any non-essential cookie is set.

Where an IP address or similar identifier is treated as personal data under applicable law, we handle it in accordance with this Privacy Policy.

Transfer of personal data between countries

Rentscore products and offerings connect you to the world. To make that possible, your personal data may be transferred to or accessed by entities around the world. Rentscore complies with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be. The Rentscore entity that controls your personal data may differ depending on where you live. If you do not reside in the United Kingdom, your personal data may be processed by Rentscore on behalf of the Rentscore entity controlling personal data for your jurisdiction.

Our companywide commitment to your privacy

To make sure your personal data is secure, we communicate our privacy and security guidelines to Rentscore employees and strictly enforce privacy safeguards within the company.

Privacy questions

If you have questions about this Privacy Policy or our privacy practices, would like to contact our Data Protection Officer, or would like to submit a complaint, you can contact us via our website or the support helpdesk for your country or region. Rentscore takes your privacy questions seriously — a dedicated team reviews your inquiry to determine how best to respond, and in most cases all substantive contacts receive a response within seven days. In other cases, we may require additional information or let you know that we need more time to respond.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has resulted in a negative impact on you or another person, we will take steps to address that with you or that other person. If you are not satisfied with Rentscore’s response, you may refer your complaint to the applicable regulator — if you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.